The revival decision can be further exacerbated by groupings of seemingly unrelated fonts under a single name, like the above Breite Grotesks from the Bauerschen Giesserei foundry. Before digital type each point size was cut specifically, creating necessary variations in letter shapes, spacing and proportions. Typographers have always found narrow widths of sans serifs extremley useful for display work. Sowersby is frequently in the latter category with his designs. As Duncan is an excellent graphic designer, he saw potential in the Grotesques.
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The spacing is looser, the letterforms are slightly wider, the details are more open and exaggerated.
Following on from the robust Text styles, Founders Grotesk Mono rounds out the family. The Weekend Herald, 12 March For example, the spur on g tail, the protracted tail of the athe curve on the u spur and the kink in the f were all discarded for more contemporary shapes.
The revival decision can be further exacerbated by groupings foundsrs seemingly unrelated fonts under a single name, like the above Breite Grotesks from the Foundera Giesserei foundry.
Founders Grotesk Fonts · Klim Type Foundry
Founders has grown into a robust family of widths and styles over the years, but this review will focus on the original version, and we can address the text, mono and condensed versions in separate reviews. Founders is at once both familiar and unique, matter-of-fact and charming.
Sowersby made the choice to make the default letter-spacing of Founders quite tight tighter than you would see in a historic example in an effort to make Founders easier to use for display situations. It includes five weights in Roman and Italic.
We had often discussed the nature and usefulness of the classic grotesks, and the possibility of creating a new one. I have found that graphic designers will happily use a sans serif at all point sizes, often tracking the default spacing to suit the size. As Duncan is an excellent graphic designer, he saw potential in the Grotesques. Typefaces like this can be awkwardly proportioned sometimes intentionally and endearingly so and the individual characters can be so loud as to distract from the text as a whole.
It has more of an old-fashioned flair than Akzidenz, Helvetica and their derivatives, but its proportions are close enough that it can play in that style while bringing in a different flavor that is a nice play off the expected. However, this is as far as the direct Helvetica influence extends.
Historic revival fonts reference their source materials in different ways. The spacing in Founders Grotesk is purposely tighter than any of the referenced typefaces. Quirks and eccentricities Sowersby made the choice to make the default letter-spacing of Founders quite tight tighter than you would see in a historic example in an effort to make Founders easier to use for display situations.
Founders Grotesk is a gentle amalgamation of several fonts, resolutely designed for contemporary typographic usage.
Founders Grotesk in use
The lighter weights were serviceable at best, but far from ideal. Helvetica Halbfett, Max Miedinger, Founders has a tall cap-height and wide characters, which give it the same effect as having a lower x-height. A similar slant has been designed into the Founders Grotesk italics, but there are also many key departures. This tight, succinct feeling has made the lowercase set of Founders a staple in branding projects.
A key glyph that demonstrates the departure from strict revivalism is the R.
Typographers have always found narrow widths of sans serifs extremley useful for fiunders work. It was a monumental task to select the artwork to accompany this review because there are so many stellar uses of the font in the wild.
Before digital type each point size was cut specifically, creating necessary variations in letter shapes, spacing and proportions. The ideas remain the same, but details that are out of place are cut ,and the proportions of the numerals are narrower to help with text-fitting.
Founders Grotesk Design Information
Another example that saves Founders for larger longform text is the work of Andrea Hyde for the International Pop exhibition catalog where Founders is used in larger pullquotes at a scale that better suits the typeface and smaller type is left to a typeface better suited for the job. The bolder weights veer pretty close to disaster, grotedk clogging up completely.
Founders Grotesk — Designed by Kris Sowersby.
Unable to load font. I revisited the source material for Founders Grotesk to seek guidance from the appropriate text styles. Rare is the font that is used this often, and this well.